This is a powerful article. Why? because I'm going to show you the greatest marketing insight that you can learn as an entrepreneur. The fact is not even a $50,000 college education teach this in their marketing classes. Are you ready? The most important marketing insight you'll ever had is that the most important asset you'll ever had in your business is: Your customers list! There you have it. It sounds simple, however if you ask many entrepreneurs, especially starting entrepreneurs they'll say that their most important asset is their systems, their intellectual property, etc... Don't get me wrong they are important, however here is why the customers list is the most important asset. Brand Insights Because without customers you have no business and also...because if you have a customer list of people who love your product or service this is the perfect opportunity to market to them over and over again with relevant offers. I'll give you a bonus...
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